Mobile phones are a vital part of our lives nowadays. Life seems incomplete without the use of mobile phones now. In 1973, Motorola was the first company to produce the mobile phone & Martin Cooper (Inventor of Mobile Phone Technology) was the first human to make a call from a wireless phone in history. Who knows that this device will revolutionize the Smartphones’ World and things would be much easier to do while using this technology (Smartphones’ World).
After Motorola introduced these cellphones, Nokia was the first company to take over and capture the market from Motorola in 1998. Nokia’s turnover increased from €6.5 billion to €31 billion, between 1996 and 2001. But when the race of smartphones began, Samsung snatched the position from Nokia. In the last 2 decades, we’ve seen many companies rise and take part in the competition to secure the maximum market share of this emerging and evolving market. Now, in 2021 we have a list of a few of the top brands making smartphones, some are making the best quality phones while some are attracting the masses by introducing cheap phones. Let’s have a look at the list of these companies, ruling the mobile market in 2021(Smartphones’ World).
Units Shipped (2020): 8 Millions
Market Share (2020): 0.7%
Growth Rate (2020): 35%
Nokia is a multinational brand of Finland that was founded 155 years ago. Nokia phones were once the symbol of reliability & advancement. Even now Nokia is the second company to have a market share of 16% because of its feature phones but in terms of the Smartphones’ World, Nokia is trying hard to make its position in the list of top brands. Nokia’s Android phones are getting better with time and maybe in the coming years, it’ll secure its position in the top 10 brands.
Units Shipped (2020): 22.8 Millions
Market Share (2020): 2%
Growth Rate (2020): 5%
Tecno is the Chinese Mobile Manufacturer Company, established in 2006. In the beginning, it started operating in different regions including South & East Asia, Latin America & Africa. Tecno mobiles gained popularity in Africa so now their main focus is to operate in Africa and stopped operating in Asia for a while. Tecno mobiles introduced reliable mobiles in terms of Internet experience & high-quality specifications at low prices as compared to Samsung & Huawei. In 2020 its Smartphones’ World maximized its growth to 5% as compared to the previous year & proved to be at no. 10 in the world.
Units Shipped (2020): 24.7 Millions
Market Share (2020): 2%
Growth Rate (2020): -13%
LG is South Korean Multinational Electronics Company built-in 1983. LG mobiles are famous for their unique display & different shapes than other android phones. The G-Series, K-Series & Nexus are popular among android users. Even in the tough year of 2020, LG made it out to be the 9th most selling mobile phone brand in the world.
Units Shipped (2020): 33.3 Millions
Market Share (2020): 2%
Growth Rate (2020): -18%
Lenovo Group Ltd. commonly known as Lenovo is the Chinese Technology Company incorporated in 1988 in Hong Kong. Lenovo is operating in 60 countries and selling its mobiles worldwide. It is improved its performance in the last few years & with the 2% market share, rose to be a tough competitor for the top brands like LG and Nokia. Lenovo phones offer a complete package of cameras, better performance & some additional features at a low price as compared to its competitors.
Units Shipped (2020): 42.4 Millions
Market Share (2020): 3%
Growth Rate (2020): 65%
Realme is also a Chinese Smartphone Company, based in Shenzhen, China. It was established by the former vice president of Oppo in 2018. Within a shorter span of just 2 years, Realme progressed to be in the top-selling smartphone brands globally. In 2019, Realme entered officially the European market & gained popularity with captivating designs & outstanding performances of its smartphones. In 2020, Realme captured the 7th position in the list of top 10 brands by having a 65% growth rate. August 2019, Realme launched a prototype device having a quadruple 64MP camera in the markets of China & India.
Units Shipped (2020): 108.5 Millions
Market Share (2020): 8%
Growth Rate (2020): -5%
Vivo Communication Technology Ltd. Company, we know as Vivo is a Chinese brand, founded in 2009. It is one of the fastest-growing companies in the world. Vivo phones are recognized as high-tech quality phones with beautiful designs & displays, having strong battery timing. Vivo entered the Russian & South Asian markets in 2017 and experienced rapid growth in just 3 years. It categorized its phones as X-Series expensive phones, V-Series the middle-ranged, and Y-Series cheap phones with better performance. It is the first android company to present smartphones with a full view display as iPhone X.
Units Shipped (2020): 111.8 Millions
Market Share (2020): 8%
Growth Rate (2020): -17%
Oppo is Chinese Electronics & Mobile Communications Company that legally came into existence in 2004. Oppo is famous for its exceptional camera & sleek designs. Although Oppo entered late in the smartphone market but with its advanced smartphone technology & unconventional market strategies secured its position in the top 5 brands in the world. Oppo phones are high-functioning and made for heavy usage. F-Series of Oppo is popular among the masses for having all the features you want in an ideal smartphone but within a reasonable price.
Units Shipped (2020): 145.8 Millions
Market Share (2020): 11%
Growth Rate (2020): 17%
Xiaomi Communications Ltd. is the Chinese Multinational Electronics Company, founded in 2010 in Beijing. Xiaomi, generally known as MI proved to the 4th most selling smartphone company by producing the best smartphones and by innovating mobile phone technology. It is also the fourth company after Apple, Samsung, and Huawei to have self-developed mobile system-on-chip (SoC) capabilities. Xiaomi introduced MI-Series & Redmi-Series which became significantly popular worldwide. With this pace of progress & technological advancements, Xiaomi will be the tough company to beat for Huawei & Samsung in the smartphone world.
Units Shipped (2020): 187.7 Millions
Market Share (2020): 14%
Growth Rate (2020): -21%
Huawei is a Chinese Technology Company and one of the most popular brands worldwide. It is operating in more than 170 countries. Huawei surpassed Apple & Samsung for the first time in terms of most shipped phones in July 2020 due to a significant drop in the sales of Samsung in the 2nd quarter of the year. It produces its smartphones having its own operating system with innovative features and better performance. Huawei faced many difficulties in operating in the US in past but still, it managed to be at 3rd position in the mobile market globally.
Units Shipped (2020): 201.1 Millions
Market Share (2020): 15%
Growth Rate (2020): 3%
Apple Inc. is the American Multinational Technology Company, founded in 1976 and headquartered in California. Apple phones are the most desirable phones due to their reliability, high quality, superior designs & most advanced technology than all of its competitors. It has a stronger & larger consumer base than all of its rivals in the market. iPhones are considered the best & most luxurious phones in the world and Apple doesn’t disappoint its users by giving all the advanced features in its phones. We don’t know about the future but we can only predict that it won’t be easy for any company to beat Apple in terms of quality in the near future.
Units Shipped (2020): 255.7 Millions
Market Share (2020): 19%
Growth Rate (2020): -14%
Samsung is the South Korean Multinational Electronics brand, incorporated in 1938. Samsung is the most popular & top smartphone brand in the world. It spends its revenue on its Research & Innovation that’s why it is considered a flag bearer to launch the smartphone technology earlier than all brands. Samsung smartphones range from high to low for all kinds of users and satisfy the needs of its customers by providing the most advanced & latest features. Samsung has been launched a bundle of series but Galaxy is the most popular smartphone in series worldwide. Even in the year of pandemic Samsung sold more phones than all other mobile brands as usual and maintained its position as the leader of the Smartphones’ World.